Stop the Traffic Hype, I Want to Get Off

Organic SEO (Free) vs. Paid Traffic - Your REAL Costs

Are you tired of calling online advertising companies who overcharge you to get supposed "free" traffic?  Do they make promises and you didn't see any results?  I feel your pain, because I've been there personally.  I've spent thousands of dollars and received nothing for my money.

What recourse did I have?  None, except call another company who wanted to charge me $3,000 to start my SEO, then up sell their way to $10,000 for “extras” that aren’t included in the “basic package.”

Look, we don't all have the money to get the right SEO (Search Engine Optimization) needed to get free, organic traffic after our web site(s) are FINALLY built!  That's an "added," high priced feature.  I used to think SEO was "included" in the high cost of my web site.  What a scam.  Talk about stressful.

What Good is a Web Site without Traffic?

It’s pointless.  You’ve spent so much time and money, only to say, “Now what?”  That is exactly why I decided to learn everything from the "cream of the crop" Internet SEO and Google experts--so I didn't get ripped off--ever again.

Guess what?  Not only have I saved online start-up businesses thousands of dollars in advertising costs, but I get them highly targeted traffic, personalized to their products and services, 24 hours per day, 7 days per week.

Have you ever just wished someone would do it for you?

How about having an expert do it for you who doesn't charge you "expert prices"?

Or would you rather spend "just a little more time" trying to figure it all out and giving Google your cash?

Did you know that over 90% of Google AdWords customers throw away literally hundreds of thousands of dollars every single second of every day setting up and activating their campaigns in hopes of getting immediate traffic to their web sites, only to find out they did get a lot of traffic...but no sales.

They get excited and sit back when they see thousands of impressions and clicks to their website.  They truly believe it is going to be their "newfound gold rush" of quick cash!

But guess what?  Their click through rate (CTR) ends up being horrific, and what's worse, their cost per action (CPM) is practically nothing!  Most of the time, they are LUCKY to get even ONE sale. 

When you have horrible a CTR, you pay more for every single click than if you had highly targeted visitors who actually wanted your product or service.

Question:  So what happened to the "gold rush of clients" that actually clicked on the ad and went to their site?

Answer:  They were NOT the clients you were trying to reach.  And here is a dose of reality...it was the person who set up the Google AdWords account that made this happen.

Question:  Why do I keep getting hundreds or thousands of clicks, but no sales?

Answer:  For many reasons.  Let's start with your ad.  How are the keywords targeted to your product or service?  What is your domain name?  Does it relate to your Headline and text in your ad?
 

Question:  Yes.  My ad looks good and the text in my ad relates to my product or service, but I'm still not getting any sales.  What else am I doing wrong?

Answer:  If you are getting plenty of clicks, and you THINK your ad and domain name are not the problem, then you need to look at your landing page.  Why should someone buy from you when they get there?

Question:  Come on.  I followed all the "rules," and I know those aren't any of the problems!  Give me more.  Tell me what else I am doing wrong.

Answer:  Okay.  How many ads did you place?  Did you…and here is the BIG QUESTION…did you TEST?

Question:  Test?  Test what?  Test how?  I don't know much about that.  I learned how to place an ad, come up with some key words, and send them to my web site.  That was time consuming enough! 

I can't afford thousands of dollars to get organic (free) traffic to my site right now.  And Google Ad Words is taking me to the cleaners, and my shirt isn't even getting washed!   Am I supposed to just give up now?  No one is ever going to find my web site now.

Answer:  No.  You never give up if you have properly researched your product or service and found there IS a demand for it that has minimal competition offering a solution.

But that is another avenue you need to have followed BEFORE you even started your venture.  Research is imperative to your success.

Back to our initial subject--there are plenty of ways to get immediate traffic to your site, but you need to do it smartly.  Instead of paying $1 to $10, or even $50 per click, how about paying .50 or less?

Question:  But those are cheap clicks.  What kind of potential customers am I going to get for that price?  What about that old saying, "You get what you pay for?"

Answer:  Funny, isn't it?  You are paying an arm and a leg at the highest rate, but you weren't getting any return on your investment.  So why give your hard-earned cash to line Google's shareholder pockets?  You can get more when you pay LESS?

Question:  Okay, okay.  I'm obviously doing something wrong.  If you can really help me, can I afford YOU?  Or is this just another scam?

Answer:  Actually, my friends all tell me I'm stupid (yes, that upsets me) because I help so many people with their web sites, that I should be charging a ton of money for it.  But that's just not who I am.  I don't take advantage of people, but I do ask to be compensated for my time and expertise.  I am a very fair business person.

Question:  Okay then, tell me already.  What can you do for my Internet business to get me highly targeted traffic for my product or service?

Answer:  All right.  First, I will call you on the phone (it literally does not matter where you are) and we will go over your web site from its source code, to your products, services, and landing page.

I will thoroughly analyze your target market and research all related keywords.

This is where my expertise goes above and beyond most people’s online marketing and technical education.  My research and tools tell me what people are looking for, exactly how they are looking, when they are looking for it the most during the year, and how many of them want your product or service. 

Certain key words are used for “window shoppers,” and others are used for actual customers who are ready to buy now!  Do you know the difference?

Do you have this knowledge and these tools?  If your answer is no, your key words are not going to be effective and you might as well walk up to a stranger and say, “Here, I don’t need this money, you can have it.”

But hey, you’d probably make someone very happy if you did that and also feel like you made a difference ;o)

Only after all this has been done, will I then set up your own Google AdWords account (or log in to your current one) and implement a highly targeted, highly optimized, low-cost traffic generating campaign to your site.

Question:  What exactly do I pay?

Answer:  You will obviously be paying for the traffic you get set up with Google through your own account.

I want you to have full control over your Google AdWords account.

Also, I want you to login after I've set up your account to see what key words people are using, and how much you are paying for them for each term to come to your site.

Question:  Okay, I pay for my traffic.  Obviously, I agree to pay for my own traffic.  But what is your fee?

Answer:  As I said, I'm not going to get rich helping people and businesses one-to-one like this, but I really enjoy teaching people and helping them succeed.  My services for this initial Google AdWords highly targeted keyword campaign set up is only $497.  If you’ve shopped around, you know my fee for doing all of this is insanely low! 

I spend many hours researching your products, services, web site, source code, competitor's key words and source code, how much your competitors pay for their clicks, and more!  This takes education, skill, and in-depth telephone consultations with my clients getting to know their mind set, and their customers. 

Question:  So you set up my account, optimize it, and teach me everything you just mentioned.  Then what?

Answer:  If you aren't comfortable going it alone after that, I will continue setting up new campaigns for you for the same website (these are imperative to your continued success), testing, tracking, researching, and getting you the highest click-thru-rate and lowest cost per action possible.

I will actually be testing this price right now at an extremely low cost of only $127 per month.  This will include one new campaign per week each month.  That is 4 new campaigns per month, highly optimized.  This means we can break down other services on your web site and give you different target words and start testing to see which ones provide you with the best ROI (return on investment).

If you have MANY products or offer many DIFFERENT services, you need to have many different campaigns with targeted key words.  If you fall into this category, I will test this price at only $397 per month for up to 10 campaigns.  That is 2.5 new campaigns per week, highly optimized.  This means I will set up targeted key words that customers type into the search engines to look for your exact product, then we will direct them to that particular product page on your web site.  This will also reduce your cost per click, and increase your click through rates.

This continued action alone will save you hundreds or thousands of dollars per month.

Without continued tracking, testing, implementing new campaigns, and monitoring your competitions ads and keywords, your click through rate and costs can begin to climb.  Current campaigns must always be monitored, and several aspects need to be "tweaked" and edited each day or week, depending on  your services and/or products.  Letting this go and forgetting about it could wind up costing you a lot of money!

Question:  Wow.  That sounds great!  Do you offer any other services that can help me?

Answer:  If you sign up for my Google AdWords consulting, I will offer you a low-cost fee for a full analysis of your web site and provide you with a report with exactly what you need to get your site optimized for organic (free) traffic. 

This report will ensure you don't get ripped off when going to someone who can implement these items.  Trust me, it will save you THOUSANDS.

My minimal fee for this full analysis and confidential documentation will only be $147 if you use my Google AdWords consulting services. 

When I break down the time I spend analyzing your site and typing up a full, personalized report, I am not making much on this personally.  Yet I am literally going to save you thousands.

Question: Why can't YOU just do my SEO after providing me with a full analysis?

Answer:  This is a VERY time consuming task.  And the value of my time is very limited, because I am currently working on several of my own web sites.  My goal is to make a little bit of money while helping others succeed.  That is what makes me feel good all the way around!

But I will include several web sites that the high-priced professionals use, which will also save you 1) headaches, 2) time, and 3) money.

Question: What are my payment options?

Answer:  You may send a payment through Pay Pal (they let you use your credit cards), or you may mail me a check or money order.

Question:  How can I reach you?

Answer:  Okay.  If you are SERIOUS about wanting to proceed, you are welcome to e-mail me at adriennedevita@gmail.com

Or if you prefer, you may call my office at (951) 246-3116 .

I attend several meetings with business owners each week, so please leave a message if you receive my voice mail.  I am the only one who checks this voice mail, so your information is kept confidential.  I will call you back so you do not incur long distance charges.  I am located in Southern California, Pacific Standard Time Zone.

I will call you back within 24 hours.  Let me know which day and time is best for you (please include your time zone), and I will do my best to schedule my return call during that time.

Question:  Do you throw in any bonuses?

Answer:  I have found when something is so valuable, you don't need to throw in a few bonuses.  People are smart enough to know what they are getting is such a great value, that they are going to purchase the product or service whether or not there are some useless "bonuses" that will collect dust on their shelves. 

Plus, the one-to-one conversations and personal consulting you get with me is much more valuable than one of my eBooks I could send your way.

But what I will do is reward any current client that refers another person to me who signs up for my services.  I will do this by providing the referring client a one-month, $127 per month package at no cost, which includes 4 highly optimized, tested, and tracked campaigns for any of your products and services of your choice.

What Do You Spend Every Month?

"Continuing Education Fees are Not Cheap"

Question:  Who taught you all of these techniques and skills?

Answer:  As I said, I spent thousands (I have the bills to prove it!) learning from the "cream of the crop" experts.

I am also a current member of Brad Fallon and Andy Jenkin’s StomperNet.com highly sought after Internet club, and a current member of Rich Schefren’s Business Growth System (BGS) membership club.  You can read more about Rich at StrategicProfits.com

Just these two memberships alone cost me $1,200 per month. 

Without going into all of my other numerous Internet memberships, I am also a Platinum monthly member of Dearl Miller’s Trafficology - NitroMarketing.  This takes traffic knowledge and how to get it for free to an WHOLE NEW LEVEL!!!  Anything free is good, as long as you read it.  I think they give you two months for nothing, so if you want to get some valuable education, grab the no cost stuff and see if you are interested. 

As soon as I checked it out, I was floored at what they were teaching.  Have you ever heard of John Reese?  I had previously purchased his Traffic Secrets package for $1,000, so I was ecstatic to see him giving away a ton of his secrets with Trafficology / NitroMarketing!!!

And then I was mad at how much money I literally threw in the trash buying garbage eBooks that can't even compare with the big guns that all give you their secrets they use.  Hey, two months for nothing, you have nothing to lose just to check it out.  Again, don't even sign up for the no cost education if you aren't going to make the time to read this stuff and listen to the MP3's.

I learn cutting edge technology that helps me succeed.  I can then give back to others who cannot afford these expensive monthly memberships by charging extremely low fees using the best information out there.

Anyway, here are some of the fantastic, totally down-to-earth guys you can see me with below at the recent System Seminar 2007 in Chicago. 

Some of their fees are $10,000 just to spend 2 days with them to learn these techniques!

Everyone knows the gentleman below, he is the #1 Google Expert, Perry Marshall.  And he's a very nice, down-to-earth guy!




The founder and host of The System Seminar, Ken McCarthy, below. 

He is smart, easy to talk with, and yes, very huggable ;o)




Testing, testing, testing!  David Bullock has amazing testing techniques and methods using Taguchi.  He exudes charisma and confidence!




Check out the other article links on my BLOG and read about the other great experts I learned from. What amazes me most, is that every single one of them are so down to earth and amazingly helpful.  Sitting behind a computer screen almost 24 hours a day makes you forget that they all really do want to help us!  Going to these seminars is vital to keep you motivated, and most importantly, network and make friends with these amazing men and women who we buy products from and learn from every day.